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Microsoft Not Buying Yahoo...?

By: Jordan McCollum
2008-11-20

The world has changed a lot since January 31, 2008. In case youve just tuned in, heres a quick recap of the last nine and a half months:

Yep, thats it in a nutshell. Despite Yahoos initial rejection and later renewed-then-foundered courtship with Microsoft, rumors have persisted that Microsoft is still interested in purchasing all or part of Yahoo.

Microsoft disagrees. According to MarketWatch (via), at the annual shareholders meeting, CEO Steve Ballmer said:

Let me be as clear as I think Ive tried to be publicly. . . .

We are done with all acquisition discussions with Yahoo. Ive said that a bunch of times. Somehow some people have gotten confused nonetheless.

We did our best. We thought we had something that made sense. It didnt make sense to them. Weve moved on.

But perhaps he doth protest too much"especially when he follows that up with saying that purchasing the search portion of Yahoo is interesting.

The WSJ and Seattle PI (via) also report that Ballmer says hes open to a search collaboration with Yahoo.

What do you think"is a Microsoft-Yahoo search collaboration a good idea? And what would it look like?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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