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Memo From Decker To Yahoo
By: Jordan McCollum 2008-11-06 Youre the president of a well-known company. Youve just spent the past nine months battling off an acquisition from one competitor and battling for... ...approval for a deal with another"and both end up leaving you high and dry. What are you going to do now? If you said, Im going to Disney World! . . . well, have fun with that. But if youre Yahoo President Sue Decker, you pull out your
While the employees probably desperately needed a morale boost after the companys escapades, to me, the buzzwords sound hollow. The memo, then, is less of a rallying cry of Onward to victory! and more of a concession speech. Meanwhile, paidContent writes that Yahoos best options may still lie with third parties, specifically Microsoft in a deal for all of Yahoo or just Yahoo search, or a merger with AOL, although its probable that Yahoo will go it alone. What do you think? Can Yahoo pull out a victory in the end, or is its fate already sealed? CommentsTag: Yahoo, Company, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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