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AdCenter Updated - New Features And Improvements.
By: Rene LeMerle 2008-11-03 Last weekend, Microsoft launched the Fall upgrade to the AdCenter advertising platform. According to Carolyn Miller in the release post, "we upgraded... ...adCenter interface and added new features to help make managing your adCenter campaigns easier."
Even with the upgrade, the AdCenter platform still lacks some of the functionality of key competitors Google AdWords and Yahoo! Search Advertising. It seems Microsoft are trying to position themselves as the ad network that listens to its users, to help bridge the functionality gap. According to the release: "Several of these features were requested right here in the community, so we want to thank you for your feedback. Your feedback helps us shape adCenter into an ad platform that helps you remain competitive, productive and efficient. So keep your feedback and suggestions coming!"Platform deficiencies aside, the Microsoft enhancements are welcomed nonetheless. Competition for the likes of Google in the search advertising space is good for everyone.Comments Tag: Google, AdCenter, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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