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Google's Quality Score - How To Score A Perfect 10
By: Rene LeMerle 2008-10-24 Google's quality score drives down click costs and boosts ad placement in the AdWords program. So scoring the perfect 10 is the pinnacle of the game. So how does a Google advertiser achieve a perfect 10 for their AdWords campaigns? "Take two-word keyword phrase, mix in new domain: word1word2.com. Do not add navigation, ads, or links. Add both words in title tag, write about keywords, run ad for keywords and use new webpage as landing page. Let stand, Google quality score serves 10. Cost: one red cent.Well that all seems reasonable, so let's break it down into actionable steps for your campaigns: 1. Keyword rich domain:Now many of you will be saying - that doesn't seem like rocket science. Well it's not! The key to the success of this test, and potentially any other efforts to get a perfect 10 quality score is keeping the AdWords campaigns small and focused. Many will argue it's too time consuming setting up that many campaigns just to get a better quality score - but if you want to score a perfect 10, then potentially that's the effort it takes. Good luck - and let us know how you get on with your quest for the perfect 10.Comments Tag: Google, AdWords, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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