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Trust And Authority For Websites
By: Navneet Kaushal 2008-10-13 An interesting thread is going on at WebmasterWorld. Webmasters are discussing the issue that Google might distinguish trust and authority notions! The discussion resolves in the following manner: ![]() Let us have a look as to what the Search Engine Journal has to elaborate on the whole issue: Trust: Trust is based on A hand picked "seed list" of trusted domains." It protects you from "Google-bowling" campaign against your domain. It is a Query-independent factor and is attributed to Domain. Authority on the other hand, is an Overall quantity and quality of inbound external links. Role in Algorithm: Matters for rankings. It is a Query- and topic-dependent factor and is attributed to a page. According to Tedster, WebmasterWorld Category Administrator: Here's an example of confusing trust with authority. It's been common to read statements such as "this site has Google Sitelinks, so it's a trusted authority." I hope my efforts here shows that no such thing is true. Sitelinks are not at all a sign of trust, and a relationship to "authority" is possible, but it's also weak. Sitelinks are a navigational aid that Google assigns to a domain for some queries if the site's architecture is clear enough for them to do so. If sitelinks are displayed for a generic query, and not just a domain name query, then something about authority has come into play - but still, that's not trust. Tag: Google, Authority, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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