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Google: Content Attributes In SERPs 
By: Jordan McCollum 2008-10-13 It's just been one of those weeks: Google is innovating all over this week. The latest changes that have been spotted come in Googles bread and butter: the SERPs. Both Barry Schwartz and Michael Gray posted about a new development in the SERPs: content attributes listed between the title and the snippet of results. The information provided there included the number of posts from the blog, the number of authors and the date of the last post:  Barry Schwartz also mentioned seeing an author byline listed below a search listing. Naturally, the question is whether this information is useful enough to see widespread use. While its always possible, Im guessing that this one will remain limited. Also today, Google launches a new layout for Google News. What do you think of these changes? And the perennial question"what will Google do next? CommentsTag: Google, SERP, SEO Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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