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Google PageRank And Yahoo! Search Update! 
By: Matthew Elshaw 2008-10-07 There has been discussion across various forums this weekend about simultaneous updates taking place over at Google and Yahoo!. WebmasterWorld members are discussing a possible Yahoo! SERP update, while Google personality Matt Cutts has confirmed a toolbar PageRank update over the weekend. Google PageRank Update Google's PageRank update has now taken place and new PageRank values should be visible in the Google toolbar. Google employee Matt Cutts hinted at the fact this PageRank update was influenced by Google s detection of paid links: "We definitely have worked to improve our paid-link and junk link detection algorithms. In our most recent PageRank update (9/27/2008) for example, there are some differences in PageRank because we've improved how we treat links, for example."These PageRank values are usually a month or two old, and do not always reflect the importance of a website in the eyes of Google - so I would take this update with a grain of salt. Yahoo! Search Update Users are reporting an update in their Yahoo! rankings also. Some comments from the WebmasterWorld thread are below: "Definitely an update. Keywords in URL is important, everyday more...."Yahoo! updates typically happen around the end of the month, so if true, this one's a little early. We still have not had confirmation of the update from the Yahoo! search blog, so If you've noticed a change in your Yahoo! ranking or even Google PageRank, leave your comments below!Comments Tag: Yahoo, Search, SEO Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. |
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