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Google Dynamic URLs VS Static URLs Issue
By: Navneet Kaushal 2008-09-23 As far as my observations are concerned, I think that Static URLs are known to be better than Dynamic URLs. I would like to give reasons to clarify my point:
Let us have a look at what the Official Google Webmaster Central Blog has to say on the issue: What is a static URL? A static URL is one that does not change, so it typically does not contain any url parameters. It can look like this:http://www.example.com/archive/january.htm. You can search for static URLs on Google by typing filetype:htm in the search field. Updating these kinds of pages can be time consuming, especially if the amount of information grows quickly, since every single page has to be hard-coded. This is why webmasters who deal with large, frequently updated sites like online shops, forum communities, blogs or content management systems may use dynamic URLs. What is a dynamic URL? If the content of a site is stored in a database and pulled for display on pages on demand, dynamic URLs maybe used. In that case the site serves basically as a template for the content. Usually, a dynamic URL would look something like this:http://code.google.com/p/google-checkout-php-sample-code/issues/detail?id=31. You can spot dynamic URLs by looking for characters like: ? = &. Dynamic URLs have the disadvantage that different URLs can have the same content. So different users might link to URLs with different parameters which have the same content. That's one reason why webmasters sometimes want to rewrite their URLs to static ones. Should I try to make my dynamic URLs look static? Following are some key points you should keep in mind while dealing with dynamic URLs:
Which can Googlebot read better, static or dynamic URLs? We've come across many webmasters who, like our friend, believed that static or static-looking URLs were an advantage for indexing and ranking their sites. This is based on the presumption that search engines have issues with crawling and analyzing URLs that include session IDs or source trackers. However, as a matter of fact, we at Google have made some progress in both areas. While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static. - Blog (Google Webmaster Central Blog) by Juliane Stiller and Kaspar Szymanski, Search Quality Team I would like to conclude this particular blog in my own way
Tag: Google, URL, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! -
About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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