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Yahoo Adds A Soundtrack To The SERP 
By: Jordan McCollum 2008-09-19 If youre like me, your life pretty much has a soundtrack. (For some reason, my soundtrack plays almost exclusively in my head and consists... ...largely of music from before I was born.) Now, the SERPs are even more like your life"Yahoo had added in-SERP full music tracks. Before, you could play only 30-second previews. Old shortcut: You can play up to 25 of the new full-length tracks in Yahoo SERPs per month. The tracks are available through a partnership with Rhapsody, which will also provide unlimited song plays for $13/month. Yahoo says the full-length tracks will soon be available in Yahoo Music, too. Listening to the tracks in the SERP launches Yahoos new media player, FoxyPlayer, at the bottom of the browser window: The right-most panel on the FoxyPlayer rotates various options, including a display of how many song plays you have remaining for the month, options to find the video or lyrics for the song, and to learn more about the player: A year ago, Yahoo added video to some shortcuts in music-related searches. This appears to be the biggest change to music-related SERPs for Yahoo since then. In the intervening year, theyve also added a shortcut for the Beatles ( Tag: Google, SERP, SEO Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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), while Google appears to have stopped displaying its album-cover Onebox result.
