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Google Audio Search, Gaudi, Joins Labs

By: Jordan McCollum
2008-09-17

Good news: something positive has come out of this campaign after only 13,346,275,386 months (less than two to go!). In July, Google announced theyd begun...

transcribing the audio of political videos. Now, Google audio search graduates as a full-fledged Google Labs project, GAudi:
google audio index search results

I know what youre thinking"Gaud? Isnt Gaud that architect guy? Yeah, total rip off. (You werent thinking that? Werent you paying attention in Span345?)

Like the application it once was, GAudi still focuses on political videos. The text transcripts of the videos are searchable, and results are in video form with transcribed text. You can jump to the right point in the video by pushing the play button next to the text:
play points in gaudi results

In addition to searching, you can also sort the videos by candidate:
gaudi, google audio search, videos by candidate

According to its FAQ, GAudi currently works on YouTubes political channels and uses its own speech recognition software. Eventually, the transcription and indexing will undoubtedly reach other YouTube videos: the US election is just a first step. We see it as an experiment platform where we can learn what features make the best user experience for people looking for spoken content on the Web.

Sounds like this technology will be integrated into universal SERPs in the future as well.

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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