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Barney Google In Newspaper Archives

By: David Berkowitz
2008-09-11

Catching up on TechCrunch, I caught the post on Google's demo of its new newspaper archive search. Try it. It's one of those really powerful time traveling...

...experiences that makes you appreciate the power of preserving history through digital media.

My first search was on FDR, which led me to opinions from the St. Petersburg Times on how Truman would fare as president in the aftermath of FDR's death. It's so much more impactful reading the actual paper rather than just the text of it in 12-pt Arial.

It's easy to scan pages, and my eyes quickly gravitated toward the comics where I stumbled on one series, Barney Google and Snuffy Smith (see Wikipedia's history). Along with the comic below (click to enlarge), another mention of it led me to an article on the writer's illness; the story read, "During the absence of Google from The Times, Dumb Dora will endeavor to entertain."

Journalism doesn't get better than that.

Google_news_barney_google

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About the Author:
David Berkowitz is Director of Strategic Planning for 360i and oversees the Search Informed Marketing firm's Emerging Media Practice. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. He often speaks at events covering marketing, media, and technology; his previous engagements include Ad:Tech, Consumer Electronics Show - Digital Hollywood, MediaPost's Search Insider Summit, and many others. He has also blogged extensively with MarketersStudio.com, MarketingVox, nowEurope, AdTechBlog, and others.


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