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Google News: Old News

By: Jordan McCollum
2008-09-09

Google News is into old news. Really old news. Today Google announced Google News Archive, a project that has scanned and indexed newspaper archives.

In addition to the scanned text of the articles, Google News Archive will feature scanned images of newspaper articles, pictures, ads and more. Which is especially good, since the scanned text in the excerpts sometimes reads like . . . well, scanned text:

To access old news the archives, you can take your chances with a keyword search in regular Google News or go straight to Google News Archive. A note appears in the snipped if the archive contains a related article:

Viewing an article in the archive brings up the image of the newspaper itself:

Look ma, no newsprint on my hands, and no smudges on the page. Awesome! (What? Dont tell me Im the only aspiring twentieth century historian thrilled by this announcement.)

While many larger newspapers, such as the New York Times, have made their archives searchable online, this initiative also partners with smaller newspapers through ProQuest and Heritage services.

Eventually, Google News Archive searches will be integrated into main index searches as the GNA index grows.

PS"Im back!

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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