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Google Experimenting To Provide A Better Experience

By: Manoj Jasra
2008-08-27

Ben Gomes over at the Google Blog posted about how Google continuously runs experiments on its results pages in order to further enhance the experience of users.

Gomes wrote that Google runs anywhere from 50-200 experiments on Google sites across the world. The interesting part of the post is the examples of past experiments that Google has run where the experiments are so subtle that it's very difficult to notice the difference between A and B.

Below is one example that Ben Gomes provides, can you spot the difference?


In this case, the difference in user interaction is so clear and marked we could tell extremely quickly which one worked better: the difference is in the thickness of the plus box next to the stock quote. Now, coming to the conclusion that one is "better" is tricky, and there's many a possible slip on the way there. Does more interaction with the plus box mean that it is better? How about if users then miss good results because they are distracted by the more prominent plus box? If we've done our job right, almost without your noticing, things will work just that little bit better for you.

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About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com


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