The discussion flowed from chocolate cake to Twitter and SEO.

Here are a few good tips:

• Spend your time on what your doing next. Things change, so should you.
• Why check your page rank daily when it changes quarterly?
• When page rank does change, and if yours goes down, check the sites in your industry. Did they all go down? If so, stop panicking.
• Other time wasters include checking rankings, backlinks and pages indexed constantly.
• Feed your addition with tools that will do the checking for you. Then you can get a quick overview.
• Look at overall trending. If your links go down one month, is it going down month over month? Whats the trend?

Also, here is the SEO (Sanity Escaped Organically) 12 step program:

1. Take care in choosing KPIs. Dont rely on rankings.
2. Set realistic objectives
3. Employ people who know what they are doing.
4. Build your website for seo from the bottom up.
5. Only work on projects which deserve to rank.
6. Only work on projects where there is a market.
7. Be different - ideally unique - in the market place.
8. Get Good Training
9. Understand the mechanics
10. Dont try to be an expert in every SEO technique. Focus on your strength.
11. Be Patient
12. Enjoy your addiction.

It was an interesting session with not a lot of takeaways, but a lot of fun none the less.

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