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Can We Get A Clear Cloaking And First Click Free Explanation

By: Michael Gray
2008-08-11

One of the more common questions I get from people is how do I show my paid context to search engines, but not to non-paying customers, and staying within guidelines.

The answer always comes dangerously close or steps over the cloaking line. Despite what search engines will say, even on panels at SMX shows, I still come across examples of getting partial content locked behind registration subscrptions walls (yes its a lot less often but it does still happen). Also as anyone who has ever tried to fix a computer problem will and gotten a certain experts site which dominates tech solution searches with wikipedia like visibility will tell you, cloaking IP delivery not only works but it works well.

So Google I know you like loosely defined things in your help and guidelines, as they give you flexibility and wiggle room, but I think the time has come to get a little more specific. Is showing everything to the search engines, but only the first subsection within your guidelines? Is it ok to show limited content if you require users to register but not pay for membership?

If you really wanted to be helpful you could offer some pseudo coding examples. No Im not asking you to do peoples programming for free, but a simple framework or architecture, so companies could give specs to programmers and developers would be helpful.

Black hats and gray hats are going to break the rules no matter what but offering CLEAR, SIMPLE, AND EASY TO UNDERSTAND SOLUTIONS* for people who want to play by the rules is helpful.

* that doesnt mean something written in engineer/programmer speak or patent attorney language :-)

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About the Author:
Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales. Michael is a current member of Internet Marketing of New York ( IM-NY.org) and a guest speaker on Webmaster Radio. He is also an editor for the popular search engine new website Threadwatch.org.


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