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Microsoft Search BrowseRank Research Reviewed
By: Aaron Wall 2008-07-28 cNet covered a new Microsoft Search research paper on BrowseRank . The theory behind the concept of BrowseRank is that rather than using links as the backbone of a relevancy... ...algorithm, you could look at actual usage data from hundreds of millions of users.
Such an algorithm would add value to direct navigation keyword rich URLs. Another obvious extension of such an algorithm would be identifying brand specific searches and URL searches, and bucketing those referrals into the green category as well. To encourage such branded search queries and long user interactions it would be better to create strong communities with repeat visitors and many web based tools rather than allowing useful user interactions occur through browser extensions. Another big issue with BrowseRank is that it highlights many social media sites. The issue with social media is that any piece of content is generally only relevant to a small number of people and most of the content is irrelevant to the population at large. Unless the search engine had a lot of personalized data promoting the general purpose social media sites would be blunderous - surfacing lots of results that are irrelevant, spam, or both. One of the big advantages PageRank has over BrowseRank is an economic one.
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About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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