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Microsoft Live Search To Integrate With Facebook

By: Jordan McCollum
2008-07-25

Facebook and Microsoft have been linked in the news before"especially after last October where Microsoft purchased a 1.6% stake in Facebook for $240M. This year weve seen...

...multiple reports this year that Microsoft might buy the social networking sweetheart.

Microsoft has had a limited search and advertising deal with the social network for almost two years and their deal last fall included contextual ads. But a new deal launching this fall would be a bit different"it would include integrating Microsoft Live search as the sites search engine, and would include results from the web (including Microsofts paid listings) at large.

News of the deal comes from a transcript of a call as part of Analyst Day. Head of the search unit, Satya Nadella, ended his remarks in the call (mistranscriptions corrected):

One last thing I want to talk about is an extension of our Facebook relationship where we are extending it to search and page search.

We will be providing an API to Facebook where they will create a rich search experience for the Facebook users and that is something that they will launch in the fall working with us. And it will carry both our web results, as well as our page search advertising. We are excited about using that as an opportunity to further expand the Live Search reach.

As Read Write Web points out, this deal mirrors the Google/MySpace deal, however, Googles deal hasnt exactly worked out well for them yet.

Financial and exclusivity details were not disclosed. Any guesses?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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