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Yahoo Bares Its Teeth: Home Page, Legg Mason To Fight Icahn

By: Jordan McCollum
2008-07-21

Yahoos letter to shareholders yesterday was just the first step in their latest defense against Carl Icahns attempts to elect a proxy board at the shareholder meeting in two weeks. Today...

...Yahoo and its allies strike two more blows.

First, Yahoo has begun leveraging one of its biggest assests"one of (if not the) most popular home pages on the Internet. Yahoo has put a notice about the pending board election below the fold. TechCrunch spotted this earlier today, with a box on the Yahoo home page below-the-fold reading Your Yahoo!. Your Vote. An alternate form of the box, as seen by CNET, reads We have a couple of exclamation points to make. Finally, a third iteration quotes Carl Icahn:

yahoo home page quotes icahn

The box links to proxyfacts.yahoo.com, which lists many of the same defenses that yesterdays letter did. But probably most interesting is the chart showing fifteen public companies stock changes from the time that Carl Icahn became involved in the companies stocks:
Yahoo looks at Icahn investments
Of course, Carl Icahn is probably more likely to take risks on companies that arent doing so well anyway. Oddly enough, Yahoo didnt put itself on the list

Yahoo is also celebrating another victory today as at least one major shareholder supports the current board: Legg Mason, the second biggest stakeholder in the company, announced their support for Yang, Bostock & co. In a statement, Chairman Bill Miller said:

We believe the current Board acted with care and diligence when evaluating Microsofts offers. We believe the Board is independent and focused on value creation for long-term shareholders. . . .

We would prefer that the company and Mr. Icahn reach a mutual agreement on the composition of the Board and end this disruptive proxy contest.

via

Two points for Yahoo today: how long before Carl Icahns next volley?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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