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Google Out To Destroy Keyword Estimation Tools?

By: Stephen Pitts
2008-07-10

Google has always offered very valuable tools to advertisers, one of which that is extremely useful to organic keyword research, the AdWords Keyword Tool for discovering and building...

...a keyword list. The only limitation is that it expressed search volume and search volume trends as a green bar. This was a great way to see the volume of traffic a particular keyword had in relation to the other keywords on the generated list, but without realistic quantitative data.

It was always a great place to start keyword research, like the Overture Keyword Selector Tool, however, this tool is still up unlike Overture. So after you built your list, after applying some common sense, you could import your list into Keyword Discovery, WordTracker, WordZe or another tool to rank them accordingly. Now you might not have to

Google Trends

Last month, Google Trends, another valuable tool to understanding the seasonality of keywords, added the ability to see the search volume for websites and subsequently struck fear in the hearts of Alexa, Compete and Quantcast.

Google Trends for Websites
Google Trends for Websites

Back to the Keyword Tool

Now Google actually offers numeric values instead of small green bars for search volume:

Google AdWords Keyword Tool
Google AdWords Keyword Tool

Will this replace all of the other keyword tools? Even if it doesnt accomplish this, Google has definitely turned up the heat on the paid competition.

What keyword tools do you use? Feel free to share them to other readers.

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About the Author:
In-house SEO for a private travel company with great success. Has been influential in developing and building a niche travel directory and search engine. I enjoy learning and sharing information on my blog, SEOPittfall.com to others in an effort to build relevant, content driven websites with the user in mind.


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