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Google Maps Cheaps Out With MapMaker

By: Jordan McCollum
2008-06-26

Once upon a time, a bunch of Googlers were sitting around during meal time or 20% time or something, just thinking. And you know what happens when Googlers think in groups, right?

You know, says one, I sure wish we could bring Google Maps to the islands of the world.

Yeah, that would be awesome. I claim Tahiti!

No, Im serious, says the first. But, obviously, travel costs would be prohibitively high.

I still get Tahiti, mutters the second. If we do Street View, anyway.

*moments of rumination*

I know! exclaims a third. Lets have the islanders do it!

Yeah! Itll be like outsourcing to India!

Even better"lets do this wiki-style. Id est, we dont pay contributors.

Tahiti, here we come!

All mutually bask in awe of their brilliance and proper usage of Latin phrases. Google Map Maker is born.

. . . Do you think Im kidding? Because Im not. Not, really, anyway. When I heard the name Google MapMaker, I thought, Oh, cool, this will be something like My Maps only with lots of cool editing features, right?

Nope. Google MapMaker, according to the Google Site dedicated to it, is designed to help create custom maps, including features like:

  • Borders and regions (states/provinces, districts/administrative regions, cities, neighborhoods, etc.)
  • Road networks
  • Places of interest
  • Local businesses
  • Railways, waterways, events and reviews

However, its not designed to be useful to the vast majority of . . . well, everyone (right now at least). The current list of countries included in MapMaker:

  • Antigua and Barbuda
  • Bahamas
  • Barbados
  • Bermuda
  • British Virgin Islands
  • Cayman Islands
  • Cyprus
  • Grenada
  • Iceland
  • Jamaica
  • Netherlands Antilles
  • Pakistan
  • St. Kitts and Nevis
  • St. Lucia
  • St. Vincent and the Grenadines
  • Trinidad and Tobago
  • Vietnam

(Okay, so, Pakistan and Vietnam aren't islands. Or anywhere near the other countries on this list. What's the deal?)

Among the data you can add now are things like adding points, naming streets and clarifying turn restrictions at intersections.

Im guessing some Googlers had tropical vacations on their minds when they came up with this one.

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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