ComScore May 2008 Search Engine Rankings
By: Bill Hartzer
2008-06-20
comScore has released its monthly comScore qSearch analysis of the US search engine rankings for May, 2008. Last month, searchers in the US conducted 10.8 billion core searches.
Google increased their market share slightly according to the stats. In May, Googles core searches reached 61.8 percent, which was up from 61.6 percent over the previous month. Yahoo! Sites ranked second with a 20.6 percent share (up from 20.4 percent the prior month), followed by Microsoft Sites (8.5 percent), AOL LLC (4.5 percent), and Ask Network (4.5 percent). comScore Core Search Report*
May 2008 vs. April 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0 | | Share of Searches (%) | Core Search Entity
Total Core Search
Google Sites
Yahoo! Sites
Microsoft Sites
AOL LLC
Ask Network | Apr-08
100.0%
61.6%
20.4%
9.1%
4.6%
4.3% | May-08
100.0%
61.8%
20.6%
8.5%
4.5%
4.5% | May-08 Vs. Apr-08
N/A
0.2
0.2
-0.6
-0.1
0.2 | | * Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. |
Searchers in the United States conducted 10.8 billion searches at the major search engines, representing a 2-percent increase versus April. Google handled nearly 6.7 billion searches, followed by Yahoo! with 2.2 billion, and Microsoft with 920 million. comScore Core Search Report*
May 2008 vs. April 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0 | | Search Queries (MM) | Core Search Entity
Total Core Search
Google Sites
Yahoo! Sites
Microsoft Sites
AOL LLC
Ask Network | Apr-08
10,582
6,514
2,159
961
4491
458 | May-08
10,777
6,664
2,221
920
486
486 | May-08 Vs. Apr-08
2%
2%
3%
-4%
-1%
6% | | * Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. |
In comScores May 2008 analysis of the Top 50 web properties where they watch search activity, Google led with 8.8 billion searches. Yahoo! ranked second with 2.4 billion searches, followed by Microsoft with 963 million searches, and AOL with 831 million searches. comScore Expanded Search Query Report
May 2008 vs. April 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0 | | Search Queries (MM) | Expanded Search Entity
Total Expanded Search
Google
YouTube/All Other
Yahoo! Sites
Yahoo!
All Other
Microsoft Sites
MSN-Windows Live
Microsoft/All Other
AOL LLC
AOL Search Network
AOL Search Network
MapQuest/All Other
Ask Network
Ask.com
MyWebSearch.com/ All Other
eBay
Fox Interactive Media
MySpace
All Other
Craigslist.org
Amazon Sites
Facebook.com | Apr-08
14,988
8,467
6,639
1,828
2,323
2,290
33
1,000
964
36
839
459
380
461
298
163
450
360
354
6
273
137
112 | May-08
15,463
8,838
6,814
2,024
2,387
2,352
35
963
932
31
831
456
375
489
321
168
449
402
395
7
314
141
121 | May-08 Vs. Apr-08
3%
4%
3%
11%
3%
3%
6%
-4%
-3%
-14%
-1%
-1%
-1%
6%
8%
3%
0%
12%
12%
17%
15%
3%
8% |
Comments
Tag: ComScore, AOL, Google, Microsoft, Yahoo
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About
the Author:
Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster's Vizion Interactive's already robust search engine marketing and social media marketing offerings.
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