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How Do You Save Yahoo When The Crew Abandons Ship?

By: Andy Beal
2008-06-20

"Most who dont get the decision see Yahoo as an abbreviation on the NASDAQ ticker. People who have poured their blood sweat and tears into building that brand don't." Terry Howard.

Marketing Pilgrim reader Terry Howard had a valid point, when commenting on my post about what Yahoo had given up, when it opted for Google over Microsoft. He actually had me thinking"maybe a deal with Google really does favor the employees, whove worked their butt off to get where they are today.

Then?

Then those same employees started leaving Yahoo"in droves!

  • Brad Garlinghouse - author of the infamous "Peanut Butter Manifesto" memo.
  • Vish Makhijani - general manager of Yahoos Web search business.
  • Qi Lu - the top engineer for Yahoos Panama search marketing platform.
  • Jeremy Zawodny - developer network evangelist.
  • Jeff Weiner - executive vice president of Yahoos network division.
  • Stewart Butterfield and Caterina Fake - co-founders of Flickr

Those are just the ones we know about, or are high-profile enough to make the news. Of course, Yahoo is spinning this into a major (positive) reorganization:

"We have a deep and talented management team across all areas of the company," Yahoo said in a statement. "We continue to recruit outstanding talent."

Yeah, but in the meantime your top talent is leaving faster than you can recruit. Im about out of answers for Yahoo. It almost feels like Im kicking someone when theyre already down. If you see a light at the end of the tunnel, leave a comment and let me know.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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