...a lot of attention to Google Hot Trends to see what people are searching for by the hour.

I made note about that in a post a couple of days ago and pointed out that there are usually about a half-dozen specific domain name searches in the top 100 most frequently searched terms at any one time.

But today it occurred to me that interest levels are much lower in establishing new businesses online. Now it's not about internet riches that entrepreneurs dream - but business riches based on solid business models and real services with actual utility behind a web site.

Just four years ago, the internet bubble had burst and was re-inflating. Buying domain names for cybersquatting was bigger - or just finding the last of the remaining generic domain names.

Perhaps it is because people now go directly to their favorite registrar, rather than searching for domain sellers, but that would suggest that everyone now has a registrar bookmarked and doesn't do those navigational searches I've discussed here recently. I doubt that. But one thing is clear - searches about domain name registration are far less common than they were four years ago.

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