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...AdWords blog, you can track website metrics, such as visits, conversion rates and revenue, alongside metrics from your TV Ads campaigns such as:

• Impressions delivered


• Number of ad plays


• Cost


• CPM paid

• Impression Delivered is Total impressions delivered -- an impression is defined as an active television that is tuned to and displays your commercial for 2 seconds or more.


• Number of Ad plays " I am not sure what this means but this probably refers to total number of active televisions that viewed the entire ad. I will provide more information as I get more detials.


• Cost is the total cost that was paid for the campaign


• CPM is the cost per thousand impressions delivered

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