Google Analytics Integrates with TV Ads

Google Analytics Integrates With TV Ads

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By: Manoj Jasra
2008-06-06

Today Google Analytics announced an integration with Google TV Ads, a flexible, all-digital system for buying more accountable and measurable TV advertising. U.S. advertisers can...

...now track the online effects of their TV Ads campaigns using Analytics and see correlations between their website traffic and TV-campaign metrics. The new "TV Campaigns" Analytics report measures website metrics such as visits, conversion rates and revenue against TV-campaign metrics such as:

Impressions delivered
Number of ad plays
Cost
CPM paid

More information is available on the Google Analytics blog: http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html

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About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.