iEntry 10th Anniversary
RSS
Contact
 |
|
Google Analytics Integrates With TV Ads 
By: Manoj Jasra 2008-06-06 Today Google Analytics announced an integration with Google TV Ads, a flexible, all-digital system for buying more accountable and measurable TV advertising. U.S. advertisers can... ...now track the online effects of their TV Ads campaigns using Analytics and see correlations between their website traffic and TV-campaign metrics. The new "TV Campaigns" Analytics report measures website metrics such as visits, conversion rates and revenue against TV-campaign metrics such as:
More information is available on the Google Analytics blog: http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html Tag: Google Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
|
||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
$line) {
echo $line ;
}
?>
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
