Google Partnership An Act Of Desperation Do you have a search site? Submit it free to the internet's best search industry directory. » Click Here Search Engines Google, Yahoo, MSN... Search Marketing Marketing, Budget, Planning... Pay Per Click Bid, Price, Quality... SEO Companies Optimization, Manage, Company... SEO Tools Track, Search, Create... Analytics Statistics, Counter... » Submit your site for FREE « More... Get Your Site Submitted for Free in the World's Largest B2B Directory! Email Address: * URL: * *Indicates Mandatory Field Terms & Conditions Titan Quest Forum Nintendo Wii Graphics Forum Halo 3 Forum Mac Software By: Andy Beal 2008-06-04 Do desperate times really call for desperate measures? It does, if youre a company facing a hostile acquisition by Microsoft! Just one day before Microsoft made its bid for Yahoo, executives... ...dismissed any notion of partnering with Google on search ads. According to Reuters: " Bracing for employee questions over whether Yahoo should outsource its search-ad sales to Google, executives were prepared to argue that any short-term gains would derail Yahoos long-term push to become a "must buy" for advertisers." "Short-term analysis of the revenue potential of outsourcing monetization may not take into account the longer term impact on the competitive market if search becomes an effective monopoly," an excerpt from the company document said." Just a week or two later, Yahoo had reversed course and announced it would seek a partnership with Google. The internal Yahoo documents were unsealed by a judge now the whole world knows that Yahoos talks with Google are nothing more than an attempt to keep Microsoft at bay. Now that investors know Yahoo executives saw only short-term benefits"and long-term negatives"from a Google deal, will they once again push for Yahoo to go back to the negotiation table with Microsoft? Comments Tag: Yahoo Acquisition, Microsoft Add to Del.icio.us | Digg | Reddit | Furl View All Articles by Andy Beal About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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