...to fool Googles define operator.

To explain, when you enter something like define hula-hoop into Google web search, you may get an instant result on top... in this case, the explanation that Hula-Hoop is a plaything consisting of a tubular plastic hoop for swinging around the hips. (You can also bring up these definitions when you enter e.g. what is hula-hoop, and the query define:hula-hoop yields a page with nothing but definitions, if available.)

But the definitions Tom put up were along the following lines (auto-translated from French)...

TOMHTML: Webmaster french, known for trying to hijack the definitions of a famous search engine ...
Google Local: Directory of local information
AdSense: allows webmasters to sell advertising space on their web sites
Zorgloob: best blog news on Google
Google: Google was a lifestyle of the XXIst century
(and so on ...)

As you can see, theres a couple of serious ones in there, and a couple of prank ones. That was back in 2005. Now, the prank worked... and searching Google France for Dfinition Zorgloob shows Toms result as a Google onebox, as the screenshot from the auto-translation shows:

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