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Google's Optimized Discussion Board Result

By: Philipp Lenssen
2008-05-27

Haochi Chen stumbled upon what looks like it may be a prototype of an optimized Google result snippet for discussion threads. In a search for e.g. router vs modem, the top result from...

...Computing.net was showing the text Discussion forum: 3 posts - 2 authors - Dec 8, 2001 below the title link. In this case I can see 4 posts on the Computing.net page, but in other cases the count is correct. While Google makes this experiment " which they may currently only show to a small portion of users " work for different types of discussion boards, it does not work for each and every forum (it does not work for the forum here, for instance).

To join this experiment, go to a a search result page like this one and enter the following into the address bar, hit return, and then search as normal (you can later delete your Google cookies to revert this, but please note I dont know if theres any side-effects to the experiment):

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About the Author:
Philipp Lenssen from Germany, author of Google Apps Hacks, shares his views & news on the search industry in the daily Google Blogoscoped.


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