...responsible for the ranking of Google search results. A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them - and in what order.

Surprisingly little is known about ranking at Google. This is entirely our fault, and it is by design. We are, to be honest, quite secretive about what we do. There are two reasons for it: competition and abuse. Security by obscurity is never the strongest measure, and we do not rely on it exclusively, but it does prevent a lot of abuse.

Being completely secretive isnt ideal, and this blog post is part of a renewed effort to open up a bit more than we have in the past.

He then proceeded to give a few more details of what is done, but nothing to grab the headlines. Matt Cutts in another blog post gave us a little more information by revealing details of the Google organization chart.

We almost learn more from Barry Schwartz of Search Engine Roundtable, who wrote on a Webmaster View Of Googles Latest Search Quality. At the end of the day, it all still seems somewhat shrouded in mist.

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