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Five Reasons I'm Not Going Gaga Over Powerset

By: Andy Beal
2008-05-12

Theres a buzz in the blogosphere over the launch of Powerset, a natural language processing search engine that uses Wikipedia for its index. Either Ive not had enough coffee this...

...morning or Im the only one thats asking these pointed questions.

  1. Didnt Ask.com try natural language search? Didnt it fail?
  2. Didnt Google spend the last 10 years conditioning search engine users to use a handful of keywords"not natural language?
  3. Isnt Wikipedia made up of just 2.3 million pages, while Googles index is likely 40+ billion? Even I could build a search engine that scales to 2.5 million edited and organized web pages.
  4. If Powerset is licensing its natural language technology from Xerox PARC and its index from Wikipedia, wheres the value? Whats to stop Google or Microsoft from licensing the same technology?
  5. Powersets co-founder predicts "2008 is the year that semantic and linguistic technologies cross over into widespread consumer use." So, in the next 7 months, youll do what no one has done in the past ten years?

Dont get me wrong, you have to give Powerset kudos for finding a niche in the search engine industry, but Ive seen this type of technology"yes, as good as Powerset"many times in the past five years and none of it has ever scaled or entered "widespread consumer use."

Have you tested out Powerset? Did it handle all of your natural language queries?

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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