Yahoo India Launches "Glue" Pages


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By: Jordan McCollum
2008-05-09

Yahoo India has launched a new feature in their search results called Glue pages. As Barry Schwartz explains: Glue Pages are specialized pages that contain an enhanced visual search...

...result page, for select search queries. The search results that trigger the special Glue Pages run across searches in health, sports, entertainment, travel, technology, and finance categories.

The new pages are not quite equivalent with Googles Universal Search blended SERPs, as the various types of information are broken out into separate columns. Instead the results more closely resemble those of Ask3D.

The exact layout of the pages and content of the columns vary with the query. The columns Ive seen include everything from sponsored results to news to images to video to music to Wikipedia & other online encyclopedias to Yahoo Answers excerpts. Below is a screencap of a search for diabetes:

halfsize shot of Yahoo Glue page

Compare that with the glue pages for for Queen, Queen Elizabeth. The Queens page layout is even significantly different from that of Albert Einstein.

On Glue pages, Yahoo features a popup explanation of what Glue pages are:
Yahoo Glue explanation step 1

Yahoo Glue explanation step 2

Yahoo Glue explanation step 3

If you dont care for Glue pages, classic search results are a tabbed alternative available below the search box.

While the information comes from other sources, it appears that a fair amount of hand programming has gone into this to select the most appropriate page layouts and information sources for each query. Which does raise the question: will it scale? Obviously, longer and more specific searches will probably never have Glue pages.

Obviously, this is a pretty cool advance for Yahoo. It looks as though with this improvement theyre acknowledging that search engines are where people go to find answers"and if Yahoo can provide the answers themselves without sending users to other sites, theyll keep and hopefully gain more eyeballs.

On the other hand, search engines are not a destination. But could Glue pages change that? Lets start the blog pool: when will we see these on Yahoos main site?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
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