Google, Yahoo, Microsoft Near Something Or Other


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Titan Quest Forum Nintendo Wii Graphics Forum
Halo 3 Forum Mac Software
By: Jordan McCollum
2008-05-05

Raise your hand if youre tired of hearing about the pending Google-Yahoo and/or Yahoo-Microsoft deals. All right, everyone who isnt me"youre excused from reading this post. Me"you...

...still have to write it, even though now theres no one left out there.

Somehow, its suddenly news again that Yahoo might do SOMETHING at SOME POINT. (Can you tell Im not overly impressed?) Sources tell the WSJ that late yesterday, Microsoft was leaning toward a hostile bid. Moments ago, Reuters sources say that Yahoo and Microsoft talks are intensifying to avoid a hostile takeover. Microsofts bid has allegedly gone up several dollars.

Meanwhile, sources say that Yahoo will also announce a partnership with Google, making an uneven three-sided contest into a powersucking triumvirate controlling 90+% of the Internet search market, and a considerable portion of page views, advertising dollars and more. Yeah, Im sure the FTC will look the other way now.

And other facts which I feel like weve exhausted which are brought up yet again today:

  • Ballmer has three options, and he wont pay a dime more than Yahoos worth (shouldnt be too hard, since I cant see Yahoo being valued at much less than what Microsoft pays, once the check clears)
  • Microsoft might be bluffing, they might be balking, they might be walking, they might be talking. I should write a song about it.
  • Yahoos open to all deals, but we already knew they werent picky.

If we hadnt already heard so much speculation from sources (and the rest of us in the blogosphere), I might be a bit more inclined to be alarmed (or even vaguely interested) by these developments. But until somebody goes on the record or issues an official announcement (or unless Andy gets some inside information on his Seattle trip ;) ), Im guessing these sources are . . . well, not privy to quite as much information as wed all like to believe.

In the stock market: Microsofts down slightly, Yahoos up, Googles dropped and the price of tea in China holds steady. Actually, no idea on the last one.

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
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