You Will Embrace Mobile Advertising! Resistance Is Futile


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By: Andy Beal
2008-04-25

Google must have a lot more confidence in the growth of mobile marketing than I do because it has just launched some new mobile image ads. According to the Google Mobile Blog

For advertisers, mobile image ads serve as a branding tool and have shown to have good clickthrough rates. Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page. For publishers, mobile image ads provide added flexibility. They can now choose to show text ads, image ads, or a mix of both and Google will dynamically return the ad that we expect will perform best at the time the ad is shown. Publishers who are already using AdSense for mobile content just need to update their AdSense code to start displaying mobile ads on their site.

Here are some examples ad sizes:

And you can watch this thrilling Google video demo of how to set-up the ads and how theyll look on a display.


Have you had any success with mobile advertising? Are you salivating at the chance to test this out? Drop me a note below.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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