The Drumroll: Countdown To Yahoo Earnings


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By: Jordan McCollum
2008-04-22

I know youve been on the edge of your seat since last Monday, when we pointed out the sword of Damocles was hanging over Yahoo, tied largely to their Q1 results, due out tomorrow afternoon.

The results werent expected to be impressive.

Kara Swisher of BoomTown/D: All Things Digital, however, points out that Yahoo could do really well tomorrow:

Everything from the cheekiness of the Google (GOOG) online ad outsourcing deal to the further opening up of its platform to yet another sassy no-thanks letter to Microsoft CEO Steve Ballmer can only bring one to a single conclusion: Yahoo will"by performance or by selling everything not nailed down at Sunnyvale HQ"turn in a solid, and even impressive, first quarter.

Viewed through that lens, a lot of recent Yahoo goings-on do suddenly seem to make sense. Swisher also points out that Yahoo, being, yknow, a lot like Google, might ride the same positive business wave that brought glad tidings from Mountain View last week.

Swisher predicts not only a good report from Yahoo tomorrow, but possibly a call from Microsoft, upping their offer. However, Yahoo has long been going the, Gee, were flattered (sort of), but no thanks route. Have they been holding out for more or just trying to stay independent?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
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