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Google Wants You To Optimize!

By: Adrienne Embery-Good
2008-04-22

Google wants more relevant, search engine friendly content on websites, Udi Manber VP of Search Quality for Google clearly stated last week. Glenn Derene of Popular Mechanics posed...

...this question, Do you find that the content on the Web is evolving to be more search-engine friendly?

This was Manbers answer, Its hard to say. Its definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.

The benefits of Search Engine Optimization (SEO) are lauded in this statement. Properly selected keyword phrases, well-written content and web pages focused on specific topics assist the dominant search engine in indexing websites and providing salient SERPs (Search Engine Results Pages).

Google recognizes they need SEOs like politicians need journalists. Optimized websites ensure Google is serving up relevant, quality results. Their reputation is based on the information they provide and SEOs help websites define their message, products and services.

This statement may be one small step for Google and one giant leap for SEO-kind. It validates the need for websites to optimize. The admission also demonstrates the search engine is aware of the product they need to provide in order to remain relevant themselves. SEOs make Google look good.

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About the Author:
Prior to joining to Submitawebsite, Adrienne Embery-Good served as the Senior Marketing Coordinator for Meritage, a leading custom home builder. A proud Wildcat, she graduated Magna Cum Laude from the University of Arizona with a Bachelor of Arts in Journalism.

As Marketing Coordinator, Adrienne works closely with the company President to ensure goals are met and exceeded. In addition, she is tasked with industry networking and is in charge of Search-related content development and distribution.


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