Google Updates Sitelinks, Not Webmaster Tools


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By: Jordan McCollum
2008-04-18

Over at SE Roundtable, Tamar reports that Google has updated her sites sitelinks. Google Webmaster Tools has been teasing me with sitelinks for my personal site for a while, I checked it out:

and there they were.

google sitelinks for -mamablogga- in serp

Two problems here, though: First, Google Webmaster Tools claims that I dont have any sitelinks. Second, I blocked the bottom two sitelinks weeks ago when Google first began teasing me with sitelinks in Webmaster Tools. (I cant tell you exactly when it was because I didnt really keep track"and every time you go back to the GWT Sitelinks page, it extends the 90 block.)

google webmaster tools - sitelinks for mamablogga

Yes, it takes time for changes in GWT to show up in SERPs, but considering that this block has been in place since before I had sitelinks, youd think they could get it right.

Im also pretty confused as to why its chosen those two links as worthy of inclusion. A quick check of other Google Webmaster Tools stats shows that eight other pages have more internal and external links than either of those"as many as 100+ times the links. Neither of the bottom sitelinks feature in my sites navigation, and they havent been updated in months.

I guess Ill take the sitelinks, even the ugly ones, but, like most of us, I dont get why theyve chosen these. Lets hope Googles not kidding when they assure us that we are always working to improve how we find and display sitelinks. I mean, its not like theyve messed up sitelinks before.

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
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