Google, Yahoo And Microsoft By The Numbers


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By: David Szetela
2008-04-11

The Wall Street Journal just released a nice comparison of Google, Microsoft and Yahoo revenue and profit data. Click on the thumbnails for larger views; theres an interactive version here.

Some observations:

  • Yahoos fortunes seemed rosy in the 2.5 years after the Overture acquisition. They owned the search advertising space right up until the collision of Googles superior AdWords UI with the rather disastrous Panama rollout. Wall Street noticed.
  • Interesting that the launch of Microsoft adCenter isnt included as a milestone. The launch didnt affect the MS stock price, but it would at least fit the context of the graph.
  • Impressive revenue per employee multiples: Microsoft = $690K, Google = $987K. Clix revenue per employee is almost as high as Microsofts - yessss!
  • What makes up $3.94 billion of Google non-advertising revenue?!?
  • Looks like Christmas 2007 shoppers boosted Google traffic by a huge amount - and they stayed post-Christmas.
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About the Author:
Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that focuses exclusively on pay-per-click (PPC) advertising, managing and optimizing clients Google AdWords, Yahoo! Search Marketing and Microsoft adCenter advertising campaigns. His articles on PPC advertising have been published in Search Engine Land, MarketingSherpa, on his company's blog, in his weekly Content Advertising column published by Search Engine Watch, and in the SEW blog. He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, PPC Summit and MarketingSherpa Summit.
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