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...objectivity in both search and advertising is paramount to Googles mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, weve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold.

Well that is good to hear. I wonder how much (if any) SEO techniques/info they will be gleaning from the company before they part ways?

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