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... those footprints will respect our privacy.

For its AdSense publishers, Google is now requiring that they display their privacy policy. Their announcement sets out the details of this new requirement. Googles own privacy policy gives an indication of what needs to be revealed to visitors:

Personal information and other data we collect

• Google collects personal information when you register for a Google service or otherwise voluntarily provide such information. We may combine personal information collected from you with information from other Google services or third parties to provide a better user experience, including customizing content for you.
• Google uses cookies and other technologies to enhance your online experience and to learn about how you use Google services in order to improve the quality of our services.
• Googles servers automatically record information when you visit our website or use some of our products, including the URL, IP address, browser type and language, and the date and time of your request.

Its not onerous. Jennifer Slegg provides useful text in her AdSense-friendly privacy policy sample for AdSense publishers. The StayGoLinks policy can be seen from the link in the Footer of this post.

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