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Ask.com Re-Aligns Focus On Answers Rather Than Search
By: Rene LeMerle 2008-03-07 There's been no end to the speculation over the future of the former search engine butler over the last few weeks. And really there have been few clear answers from the ranks at Ask.com... ...or the IAC - well until now. "The idea that we're going to become a 'women's site' is not correct...So for all our readers that are passionate fans of ask.com as a search engine - rest assured, Ask.com will remain with a strong commitment to being a relevant source of answers. And on whether they still have Google in their sights: According to Graham they're "not giving up on bettering Google", they're simply focusing on being a more relevant place for people to find answers and being "best at that". It's been a turbulent few weeks for Ask.com and hopefully this clear direction will help them concentrate their efforts on an important core audience and create a sustainable advantage over their competitors.Comments Tag: Ask, Search Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - ![]() View All Articles by Rene LeMerle About the Author: Rene is the marketing manager of ineedhits.com - a leading small business search marketing firm with over 10 years of experience. Rene has over 8 years of marketing experience with much of that time spent helping businesses embrace the best of the internet. http://www.ineedhits.com/free-tools/blog/search-engine-marketing-blog.aspx | |||||||||||||||||||||||||||||
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