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Ask.com Re-Aligns Focus On Answers Rather Than Search
By: Rene LeMerle 2008-03-07 There's been no end to the speculation over the future of the former search engine butler over the last few weeks. And really there have been few clear answers from the ranks at Ask.com... ...or the IAC - well until now. "The idea that we're going to become a 'women's site' is not correct...So for all our readers that are passionate fans of ask.com as a search engine - rest assured, Ask.com will remain with a strong commitment to being a relevant source of answers. And on whether they still have Google in their sights: According to Graham they're "not giving up on bettering Google", they're simply focusing on being a more relevant place for people to find answers and being "best at that". It's been a turbulent few weeks for Ask.com and hopefully this clear direction will help them concentrate their efforts on an important core audience and create a sustainable advantage over their competitors.Comments Tag: Ask, Search Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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