...and a novel idea from Yahoo. Basically, instead of just being able to somewhat control your search engine snippet with your title tag and description meta tag, later this year you will be able to customize what is shown, such as ratings, reviews, site links (like Google does now), an image, address, contact info, and more. Here is an example from the Yahoo Search Blog.

Obviously if you are on the front page were going to see a skewing of what the normal percentages of users click on, because its going to stand out and be very functional and user friendly. Great move for Yahoo! too in empowering even the small business to stand out from the crowd and take search to a new level. Obviously Microsoft hasnt taken over Yahoo! yet.

On the Google front, several sites have reported Google adding another element to their Universal search, with a site search box right in the SERPs. Check this out:

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