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Yahoo! Raises Exclusions For Quality Traffic 
By: Rene LeMerle 2008-02-25 Yahoo! has just expanded their advertising keyword exclusion limit from 50 to 250 in effort to provide advertisers with better quality traffic. According to the Yahoo! Search Marketing blog: "the Excluded Words feature is definitely a positive when you need help blocking unwanted searches you believe may not be relevant."
Assuming you're running a campaign for "roses", and you're using the advanced match for the term "bouquet", you might want to add terms such as "lilies" or "carnations" to your Excluded Words list. This helps ensure searches relate to "roses" and not other flowers. The Excluded Word list isn't a new initiative created by Yahoo!, with Google offer Negative Keywords for some time, but the increase in exclusions will be welcomed by Yahoo! advertisers.Comments Tag: Yahoo Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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