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"the Excluded Words feature is definitely a positive when you need help blocking unwanted searches you believe may not be relevant."

Put simply, Excluded Words allows advertisers to specify specific keywords and search terms that they don't wish to receive traffic from. This is particularly useful when using Yahoo!'s advanced match option.

As detailed by Yahoo!, reasons to use Excluded Words include:

• Excluded Words may provide you with more control over Advanced Match traffic.
• This feature helps block unwanted and irrelevant searches.
• You may block searches not related to what you are selling, helping you to receive more targeted leads.

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