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Google: 99% Safe

By: Jordan McCollum
2008-02-14

External companies have long kept tabs on the safety of search engine results. McAfee, for one, regularly releases findings on the percentage of search results that bring up malware...

...adware, malicious iFRAMEs and other such techniques.

Now Google itself is getting in on the act. Last week, they released a PDF report released All Your iFRAMEs Point to Us. (Silly Googlers. Cant even get the joke right. I believe you meant to say All Your iFRAME Are Point to Us. You know, like you titled your blog post about it?)

In this report, Google finds that approximately 1.3% of the incoming search queries to Googles search engine returned at least one URL labeled as malicious in the results page. Google finds this troubling; good for them. They should probably work on that, especially if they already know that the individual URLs and TLDs are malicious.

However, I find it rather encouraging. To me, that sentence says almost 99% of search queries return only perfectly harmless results. Woot.

The study looks at the intricacies of drive-by downloads and related problems, as well as malware injection via ads. They find that most of the malware originates in and affects computers in China, and that it is frequently found in on-site advertising.

The study checked over 66.5 million URLs and found that 5.1% were suspicious, and another 5.1% were malicious. The results are approximately in line with McAfees previous findings that 3% to 4% of organic results lead to malicious sites, though the Google study looked at the Internet at large.

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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