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...starts with research. Before you are ready to optimize your first piece of code, you need to understand the landscape around you, which means you need to know the condition of your site as it currently is and the goals you wish to achieve over the course of your campaign.

Neither fully understanding the condition of your site nor your long-term goals is easy. Performing a site-wide analysis can be time consuming and can lead the untrained person around in circles, wondering what is important and what isnt. And while the analysis is tangible, putting together realistic goals to be accomplished is full of wild speculation mixed with some good luck and a whole lot of good business sense.

Lets first look at the site analysis. That will give you a pretty good picture of the sites condition and its pitfalls as well as helping you to better understand what may being going right about it. This information isnt meant to be an all inclusive site analysis, but just a pretty quick overview of various elements that should be considered to more fully understand where the site is at and what lies ahead in terms work that needs to be performed.

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