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Google's Profit Growth Declines To 17%

By: Andy Beal
2008-02-01

After managing a 46% profit increase in Q3, Google could only manage a meager 17% growth in Q4 2007 (compared to Q4 2006). Wall Street rewarded Google with a 7%...

...after-close stock plunge.

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Google earned $1.21 billion, or $3.79 per share, during the final three months of 2007. Thats up 17 percent from net income of $1.03 billion, or $3.29 per share, in the same period a year earlier.

More Bad News

The number of people clicking on AdWords rose just 9%"which was less than analysts expected"mostly in part due to Googles efforts to filter out what it calls accidental clicks.

More bad news came from the revelation that the company struggled to maximize the revenue from its partnerships such as MySpace.

A Little Positive

On the good news side, revenue was up 51% to $4.83 billion (from $3.21 billion the previous year).

With talk of a pending recession, and Google failing to show growth with non-search ad channels, the company could face further reduction in its stock value over the coming months.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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