I Got My Google Ranking #6 Filter Removed


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By: Aaron Wall
2008-01-23

My site was stuck ranking at #6 in Google for a lot of keywords. The site that I had that got hit was a site that I had not built links to in a year, and the on page optimization...

...for it was done years ago. Realizing the issue might have been on-site as much as off-site I decided to tweak it a bit...

  • All page titles on the site have a brand name in them as this site is devoted to reselling a brand. For the deep product pages the brand was at the end of the page title and on the homepage the brand had one word in front of it. About a half dozen core pages in the site started with the core keywords of a brand the site was reselling. For those page titles the brand related terms were moved to the end of those page titles.
  • Some of the sitewide image navigational links had alt tags in them that contained a piece of the core keyword that the site was filtered out for. I removed that modifier and let the navigational links be slightly less descriptive.
  • I also got the site a few new links which did not focus on the site's core keywords, but I don't believe that these were the key to getting it ranking again, as the site already has thousands of inbound links, and their were only a couple new links of low to average quality.
  • I nofollowed links to some of the to administrative type pages, but I don't think that was a make or break issue either.

The site is ranking in the top 3 or 4 on many Google IPs for many search queries. My sample size is only 1 site though, so I would love to hear what you did to get your sites ranking again if you have any sites that recovered from this Google penalty / filter.

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About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.
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