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Yahoo Adopts OpenID's Single Sign-in Platform

By: Andy Beal
2008-01-17

I must admit, Im not a big user of the OpenID platform. In case youre not familiar, OpenID allows you to have a single login name that you can use across different...

...web sites. I finally set mine up last week and it looks like another 250 million of you will be able to do the same, thanks to Yahoos decision to adopt the OpenID framework.

According to TechCrunch

The service will be available in public beta on January 30, says Yahoo, and will allow users to log in to more than 9,000 OpenId compliant websites with their Yahoo IDs. Yahoo will also be integrating their Sign-In Seal feature, meaning users can view an uploaded image before giving over credentials - the feature is widely used by financial institutions and is designed to reduce the effectiveness of phishing attempts.

Yahoo is also announcing that both Plaxo and JanRain will allow Yahoo OpenID sign-ins from January 30.

You can learn more at the Yahoo OpenID info site.

How many of you think the social web needs OpenID? It sure would be nice to have a single sign-on for every social media profile I use.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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