...(which can be way off base) so Im sure those things colored my perception before I even began to read. But I have to say that whatever you know or think of Lee, this book is well worth reading.

The book takes you through a lot of the history of marketing, but not as a here is how things used to be done but more as a way of using the past to explain the future of marketing. Lee and Baldwin did a fantastic job researching the days of marketing past and exploring that under the light of the new age of digital marketing.

Upon closing the back cover youll feel breathless with the wealth of information covered as well as the ignition of new thoughts and ideas for creating forward thinking marketing campaigns. Ive probably learned more from this book about marketing than any book Ive read last year. But the trick now is to take this information and to translate it into new results for the new advertising age we are in.

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