iEntry 10th Anniversary RSS Contact


Google Inflating The Rankings Of New Pages?

By: Navneet Kaushal
2008-01-03

Google it seems has been artificially inflating the rankings of new pages and it appears to be a necessary evil since Google began indexing pages fast sometime back.

See: Almost Real Time Refreshes In Google Search Engine Result Pages! Perhaps Google needs to inflate the rankings because a newly created page doesn't have any backlinks hence it can't be ranked. Further, if the new page is about something that's being searched too frequently, it assumes that there must be a buzz about the terms searched and hence it inflates the rankings.

The effects of this tweaking is quite visible today. For instance if you search for January 1 tcp/ip you should see a Wikipedia page on top of the SERPs however you see other pages instead.

january1.jpg

Some have attributed this phenomenon to what Google calls the Query Deserves Freshness (QDF). QDF was reported at the New York Times Article: Google Keeps Tweaking Its Search Engine. Through the QDF the search engine determines whether a topic is gaining popularity or not, if it is then it gets a better ranking.

The observations have been discussed at an article at Google Operating System.

Comments

Tag:

Add to Del.icio.us | Digg | Reddit | Furl

Have a bookmark! -


About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


Visit the SearchNewz Directory
Do you have a search site?
Submit it free to the internet's best search industry directory. » Click Here
Search Engines
Google, Yahoo, MSN...

Search Marketing
Marketing, Budget, Planning...

Pay Per Click
Bid, Price, Quality...
SEO Companies
Optimization, Manage, Company...

SEO Tools
Track, Search, Create...

Analytics
Statistics, Counter...
» Submit your site for FREE «

Latest News

Get Your Site Submitted for Free in the World's Largest B2B Directory!

Email Address:
* URL:
*
*Indicates Mandatory Field

Terms & Conditions



Titan Quest Forum Nintendo Wii Graphics Forum
Halo 3 Forum Mac Software

Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Archive SearchNewz.com Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Signup Subscribe to our feeds!