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Google Doubleclick Deal Good To Go

By: Lee Odden
2007-12-20

At the SIS conference last week there were a number of DoubleClick employees in attendance. In fact, I sat next to Cam Blazer during dinner one night...

...and any speculation or questions about Google and the acquisition approval from the FTC had to be answered with a Well have to see sort of answer.

Well, now the Google DoubleClick deal is official and the news is lighting up the web.

I for one, would love to get a few questions answered, like  How does it work for a search engine to own an agency that provides PPC and SEO services like DoubleClick Performics?

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About the Author:
Lee Odden is President and Founder of TopRank Online Marketing , specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices.


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